NewsBytes was a startup by Indian Institute of Management-Ahmedabad and Indian Institute of Technology-Roorkee graduate Sumedh Chaudhry in 2013 along with Cornell university alumnus Shikha Chaudhry and IIT-Guwahati graduate Romesh Khaddar with a clear goal- to reduce information overload in your everyday news consumption. Our generation faces many distractions and struggles to find relevant information in the least possible time. Add to that, the way news is being delivered is not the way human mind works. The human mind is a story processor and not a logic processor and since the traditional media houses don’t provide the users with the background, it doesn’t appeal to them. The solution to this problem is NewsBytes. NewsBytes claims “We answer the first 5 questions that come to the users' mind on reading a news headline.”
Exclusive: German publishing firm, others back media startup NewsBytes of Management-Ahmedabad and Indian Institute of Technology-Roorkee alumnus Shikha Chaudhry and IIT-Guwahati graduate Romesh Khaddar.